Last week I gave a speech at my Toastmasters club about social media. I have promised to upload my slides and some additional commentary, so here they are.
First, here is the link to a PDF of my presentation that I used. Because of Blogger's security policies, I can't upload the file directly here, but I can post a link where you can view or download the file from my Google+ account. The link is:
Robert's Guide to Social Media
I appreciate all of the nice feedback I received from everyone in my Toastmasters club and the requests for more information. I will try to answer some of the questions I received in my comments below. I will do a brief review of some of the slides and then comment on the web sites I mentioned.
I also want to post the ways that you can follow me on social media. You can find me on Facebook, but I am going to leave that as a bit of a finding exercise if you are itnerested. You can also find my Toastmasters club on Facebook by searching for Voices of Leadership Toastmasters. Additionally, I am on Google+ and you can follow my personal account on Twitter, @DawgRobert
My professional presence online is as "The Food Safety Trainer". You can contact me via e-mail through the contact form on this blog. The Food Safety Trainer is also on Google+ and is on Twitter @foodsafetytrnr
I am also working on a blog and Twitter presence under the name "Observant Observations". My blog is at
observantobservations.blogspot.com and I am on Twitter @obsrvntobsrvtns. I plan to get active there for the upcoming election season.
Let's take another look at my presentation. I gave 3 rules for social media participation. They are:
1 - You are in control. You decide whether or not you want an online presence. You decide how much you want to post and how hard or easy it is to find you. You can be a lurker by just having social media accounts and watching what goes on, or you can be an active participant.
2 - Be careful with privacy. All of the social media platforms have various privacy controls. Learn them and use them. Don't share something you don't want to be found out, because at some point it will be, and that may be when you least want it to.
3 - Use good judgement. If you don't want your parents or employer to find out about it, don't post it. I like
this humorous flow chart that tells you how to decide which network to use to post your status. Notice that it says there are some things you should not post.
The next step is to get started. I recommend getting a Gmail account, but almost any e-mail account will work. Hotmail from Microsoft and Yahoo mail are also good options. I strongly recommend that you have a personal e-mail account that is separate from your work e-mail account. Use your work account for work and your personal account for whatever. You can even create multiple accounts, which is what I have done so that I can separate my personal account, Food Safety Trainer, and Observant Observations accounts (all are Gmail). I use an old Juno account as my spam account.
Once you get your e-mail account set up, decide which sites you want to be on, how you want to participate, and then go for it. If you really want to be active, make sure to connect with the apps for your smart phone. The major sites have them for both iPhone and Android platforms.
Here are some of the sites I covered in my presentation with some comments about them.
Facebook - you might want to be there because everyone is there (at least in the United States). People are moving to other social media sites, but right now Facebook is the big one. One reason that you might not want to be on Facebook, or that should at least make you scour your account, is that the new Timeline feature becomes mandatory in the next week. Here is a
great article from Mashable to help you prepare for Timeline.
Google and Google+ - I mention Google here and not just Google+ plus because Google has an ecosystem of social media apps to make your online presence more convenient (and allow them to sell more advertising). The key to get into all of the Google sites is a Gmail account. That will allow you to sign in to most of the sites owned by Google. A concern has come up this week because Google has changed its privacy policy and will be consolidating how they track data and sell ads. Right now, Google+ doesn't have the ubiquity of Facebook, but it is gaining traction. The killer app on Google+ is Hangout, which allows you to have a free video conference with up to 9 people. You can use it for everything from business meetings (it allows you to share your screen) to letting grandma see what the grandkids are up to.
LinkedIn - If you have any interest in professional networking, here is the place to do it. Remember, to keep it professional here. This site could be a preliminary job interview for you one day.
Yammer - This site is essentially private social networking for companies. You have to have an e-mail address for a particular company to be granted access if that company is on Yammer. A great place to collaborate with co-workers in other locations. Keep it professional.
Twitter - Technically, Twitter is what is known as microblogging. Your posts are limited to 140 characters. You can interact with all kinds of people, including celebrities, entertainers, athletes, and politicians. I have attended online training sessions as part of my full time job where the presenter used a hashtag (#) with the name of the session and the attendees could interact with each other even though we couldn't see each other. Twitter also gets a lot of use during big events like political debates and big sports events.
The sites listed above are the ones I strongly recommend. Here are a few more for your consideration.
Pinterest - right now, you have to be invited. If you know someone who is already on it, they can invite you. Pinterest has really caught on with women and artistic types. You "pin" images on "boards". It is very visual.
Tumblr - technically, Tumblr is a blogging site. It is very popular with the younger demographic and the media. That brings up the ethical dilemma of should us old people all band together and ruin it for the youngsters the way we did Facebook.
Blogger and Wordpress - these seem to be the two most popular blogging sites. There are advantages and disadvantages to each. Wordpress is more popular and can be customized more, but if you get too fancy you will have to pay for some features and may have to pay for a we site to host your blog. Blogger (owned by Google) is free. I use it and have found it to meet my needs so far. Here is an article from Lifehacker that can help you decide which blogging service is right for you.
Flickr and Picasa - these are popular photo sharing sites. The advantage to using a photo sharing site is that you have more options than just posting them on a site like Facebook. There are other photo sharing sites, including Kodak. Many of them also offer (or push) things like buying prints and calendars and mouse pads and other items with your photos printed on them.
YouTube - many people just think of YouTube for looking at funny videos or movie trailers. If you create an account, you can upload and share videos, make collections of your favorites, and comment and rate other videos.
Wikipedia - Michael Scott (yes, that Michael Scott) has been known to expound on how great it is to be able to find accurate answers at a site like Wikipedia. They depend on people who contribute and edit information. If you have some expertise, you can share it. You can also make sure that what is posted is accurate.